Challenge
As one of the leading Real Estate CRMs in Canada, IXACT Contact needed a complete redesign of their web-based application and native mobile apps. Re-evaluating their user’s personas, business requirements and feedback we redesigned the entire application from the ground up.
Goals
- Develop a new and intuitive experience across the entire platform
- Provide a natural transition for existing customer loyalty and retention
- Enable users to perform critical tasks easily and efficiently through an optimized user flow
Understanding the Users
Creating personas helped identify users and their goals which driving the content and overall user experience.
Design System
