Woodbine – Shiraz Khan – UI / UX Design

Woodbine Racetrack

Challenge

Woodbine Entertainment Group was seeking a new website that leveraged their new branding to provide an engaging online experience, while serving as effective resource for bettors and horse owners.

Goals

Adopt and extend Woodbine’s new brand identity to the online experience
Existing Customer Loyalty and Retention
Design a beautiful and engaging user online experience
Enable users to access relevant content more easily and efficiently through an optimized navigation model
AODA compliance (WCAG Level AAA)

Content Audit & Mapping

With the key user groups in mind, a content audit was performed and a new information architecture was created to allow each user group to access the content they needed quickly and easily.

Woodbine Racetrack

Challenge

Goals

Understanding the Users

Content Audit & Mapping

The Navigation Model

Treejack Study

Wireframes & Prototyping

The Final Result